Like millions of other website owners, we use Google Analytics on our website.
Google Analytics is a piece of software that gathers data about the visitors to a website.
What does Google Analytics record?
Here are a few examples of the types of information Google Analytics tracks:
- What website you came from to get here.
- How long you stay for.
- What kind of computer you’re using.
What do we do with this data?
The tracking information allows us to better understand who comes to the website and what content they’re reading. We strive to provide content that is relevant to the information you are searching for. By analyzing these statistics, we can make sure that our visitors are getting access to the information they need. That's it.
Most importantly, no personally identifying data is ever included in this type of reporting.
All of this activity falls within the bounds of the Google Analytics Terms of Service.
Want to opt out of tracking?
You can opt out of Google’s advertising tracking cookie or use a browser plugin to opt out of all Google Analytics tracking software.
We care as much about privacy as you do.
If you have any further questions about the use of Google Analytics on our website, don't hesitate to get in touch with us.