Like millions of other website owners, we use Analytics tracking, like Google Analytics on our website.
Google Analytics is a piece of software that gathers data about the visitors to a website.
What do Analytics record?
Analytics cookies determine unique visitors, which we need to provide accurate site traffic data.
Here are a few examples of the types of information that Analytics, such as Google Analytics tracks:
- Time spent on website
- IP address
- Referrer (what website you linked from to get here)
- Browser version
- Operating system
What do we do with this data?
The tracking information allows us to better understand who comes to the website and what content they’re reading. We strive to provide content that is relevant to the information you are searching for. By analyzing these statistics, we can make sure that our visitors are getting access to the information they need. That's it.
Most importantly, no personally identifying data is ever included in this type of reporting.
All of this activity falls within the bounds of the Google Analytics Terms of Service.
What are cookies?
Here is an excerpt from Wikipedia explaining what a cookie is:
"An HTTP cookie (also called web cookie, Internet cookie, browser cookie, or simply cookie) is a small piece of data sent from a website and stored on the user's computer by the user's web browser while the user is browsing. Cookies were designed to be a reliable mechanism for websites to remember stateful information (such as items added in the shopping cart in an online store) or to record the user's browsing activity (including clicking particular buttons, logging in, or recording which pages were visited in the past). They can also be used to remember arbitrary pieces of information that the user previously entered into form fields such as names, addresses, passwords, and credit card numbers."
What isn't covered in this policy?
Our services can sometimes link to different services run by other companies, like Squarespace (which is the website hosting company) and YouTube (where any videos are hosted). These companies have their own cookies and privacy policies, so the information you give them will follow their rules.
Want to opt out of tracking?
You can opt out of Google’s advertising tracking cookie or use a browser plugin to opt out of all Google Analytics tracking software.
We care as much about privacy as you do.
If you have any further questions about the use of Google Analytics or cookies on our website,
don't hesitate to get in touch with us.